Case Study

Design for Adherence

Improving adherence to medication through design. A 5-day design sprint with Pfizer Israel and designers from the Bezalel Academy of Arts & Design.


Find and prototype creative solutions to the challenge of adherence to medication in only 5 days.

We’ve all been instructed to take medication at some point in our lives. We all know how difficult it could be to develop the right habits to help us take our medication as prescribed or alternatively make sure a family member takes their prescription medication. The challenge becomes even greater when kids, elderly people, or chronic patients are involved and when developing and maintaining motivation to take medication indefinitely could be critical.

Adherence to medication, a topic of the utmost importance on a medical, social, physical, mental, and economic level, which sadly has been untouched until recently. Tens of millions of people die each year around the world simply because they do not take their medication on time, take the wrong dosage, or administer the medication incorrectly altogether. The personal implications are tragic and furthermore, the economic damage is a staggering estimated 300 billion dollars a year paid by healthcare providers, hospitals, insurance companies, pharmaceutical companies, and of course, patients and their families.

In 2015, Pfizer Israel and the Bezalel Academy of Arts and Design partnered together to launch a 5-day workshop to tackle the challenge of adherence to medication through design.

Pfizer is one of the world’s leading pharmaceutical companies, operating successfully for 170 years. Pfizer Israel is a subsidiary of Pfizer, and we recently been celebrating our activities in Israel for 20 years. Pfizer’s commitment to breakthroughs that change patients’ lives goes hand in hand with our commitment to helping patients live longer and healthier lives. For us, success is not only about developing effective treatments and / or preventing illness, but providing patients with knowledge so that they can take a more active role in decisions that affect their health.

Learn more about the Pfizer / Pfizer Israel

Established in 1906 by artist Boris Schatz as the “Bezalel School of Arts and Crafts”, Bezalel has evolved into one of the world’s most prestigious art schools. Bezalel has over 2000 students studying towards undergraduate degrees in the following departments: Fine Arts, Screen-Based Arts, Architecture, Ceramics, and Glass Design, Industrial Design, Jewelry, and Fashion Design, Photography and Visual Communication. In addition, Bezalel offers graduate degrees in the fields of Fine Arts, Urban Design, Industrial Design and Policy and Theory of the Arts. Each department preserves the traditional knowledge, tools, materials, and workshops collected over many decades while using state-of-the-art software and cutting-edge technologies.

Learn more about Bezalel Academy of Arts & Design


Design, build and facilitate a 5-day Design Sprint to find new and creative solutions to the challenge of adherence to medication.

Yaniv was one of the facilitators of a workshop that was intended to find creative and none conservatives ideas to raise adherence in the pharmaceutical arena.

Over a period of five intensive days, the groups that worked under his baton came up with brilliant solutions. No wonder, since he orchestrated them in an efficient, yet graceful manner, not forgetting to include science and communicate it in a non-frightening way.

Tali Rosin

Public Affairs Manager, Pfizer Israel

The 5-day Design Sprint was a joint effort with Eyal Fried. Together we designed the agenda, recruited the designers, identified the diseases and medication to design for, managed stakeholders and the project as a whole, and finally provided guidance and critique during and after the Design Sprint.

To learn more about Design for Adherence, check out these screenshots or download the book below.


Elevating the topic of adherence to medication to an open and public discussion and delivering patient-centered solutions.

The intense 5-day Design Sprint involved 13 designers working in small interdisciplinary teams, as well as nurses, doctors, and subject matter experts who provided valuable input to the design teams. The teams produced 5 amazing projects. Each project offered a new perspective on adherence and a working prototype that aims to improve patients’ lives.





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